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2
October
2020
Action for Nature
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EVENTS & CAMPAIGNS
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Swarovski invited leading experts in the field of nature and the environment to join a panel discussion on ‘Action for Nature’ at the World Economic Forum in Davos. This comes as Swarovski continues its mission to create a positive impact – reflecting the values of the company, which this year celebrates its 125th anniversary.

For too long businesses have been fixated only on profits. At Swarovski we are focused on the three Ps -People, Planet and Profits - and one does not exclude the other. This requires strategic re-thinking from the very top of other organizations as well as governmental support, but it is possible to make this change. - Nadja Swarovski

Moderated by CNBC’s Tania Bryer, panelists included Suzy Amis Cameron, Founder, Red Carpet Green Dress and Author of One Meal A Day; Professor Jonathan Baillie, Executive Vice President and Chief Scientist, National Geographic Society; Marco Lambertini, General Director, WWF; and Nadja Swarovski, Member of the Executive Board, Swarovski and Chairperson of the Swarovski Foundation.

Filled with illuminating ideas and wide-ranging discussion, Jonathan Baillie raised the importance of securing 30% of the planet by 2030, calling for individuals to abandon “business as usual” and change the way they eat, vote, and invest. Suzy Cameron talked about the impact of animal agriculture on the planet, and how this can be reversed by reconsidering our diets. Nadja Swarovski added that corporates are at the heart of driving this change, noting: “For too long businesses have been fixated only on profits. At Swarovski we are focused on the three Ps – people, planet and profits – and one does not exclude the other. This requires strategic re-thinking from the very top of other organizations as well as governmental support, but it is possible to make this change.”

Swarovski has a125-year heritage of responsibility – we think in generations, not quarters. We are committed to Conscious Luxury, a new way of doing business that respects people and nature to produce goods of the finest quality, responsibly sourced and crafted with care. We aim to be a leader in sustainability, performing in greener and fairer ways to ensure we create a positive impact in society and thrive long into the future.

The successful panel discussion was broadcast live on Facebook, which you can watch here.

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